About Us

Picasso East is the first art gallery in New Cairo.

We have the largest showroom in the country and are home to one of the largest and most historical art collections in Egypt – containing more than 3,000 artworks and 125 artists. Our gallery maintains a diverse exhibition program with solos & group shows for various modern & contemporary artists.

We are establishing ourselves as a cultural hub by expanding into book publishing, education and consultancy in order to help raise a new generation of artists here and in the region at large.


Framing is where it all began over 50 years ago. We have supplied for museums, government entities, ministry corporate offices, private collectors, artists and individuals. We specialize in preservation framing. Our professional all-round service ensures complete protection of valuable artwork. We provide all essential documentation, storage arrangements, shipping and insurance. We fully assist in framing selection and installation.

Corporate Art
Services (B2B Supply)

Picasso East has been supplying artwork to hotels, tourist villages, and corporate collectors in Egypt and abroad for more than 40 years. Some of our clients include Semiramis Intercontinental Hotel, Steigenberger (with all it’s renovations since 1993), and Travco’s network of 20+ properties. Corporate collectors include CIB Bank, FAB Bank.


We are proud to have icons in the Middle East and want to show that off! We write and publish books about Egypt’s pioneers in order to inspire a new generation and give our artists the international recognition that they deserve.


Organizing an exhibition can be very stressful for any artist or gallery – we get that. This is why we will always do everything possible to take the weight off our artists’ shoulders. Our gallery has hosted the largest exhibitions for several Egyptian masters including, but not limited to, Farouk Hosny, George Bahgoury, Gerguis Lotfy, Mounir Eskander, Ayman El Semary.


Picasso East provides art consulting services for every type of collector. Whether you are making a one-time purchase, enhancing an existing collection, or laying the groundwork for a new body of work, we provide access to carefully selected pieces from our extensive catalog of artists. Whether in our gallery or in your home or office, our gallery art advisers will provide unbiased and objective advice with your interests in mind. Our expert team has many years of dedicated art handling experience to call upon. Every artwork is project managed and handled with the utmost care. Our service is designed entirely around your own personal needs.


We host classes for different age groups at our location in New Cairo. Our instructors are professional artists who are able to give them both theoretical and practical knowledge to build our attendees’ art acumen. We are keen on providing robust art education so we can discover new talents & grow the ecosystem in Egypt and the Middle East.

OUR Mission


we seek to inspire and unify people THROUGH ART AND THE CREATIVE PROCESS.

We aim to achieve this by becoming the number one art platform exposing artists to a wider audience and fostering dialogue between artists and the cherishing audience and collecting all valuable art aspects under one roof.


FOR MORE THAN TWENTY YEARS, REDA has dealt with artists and collectors. Having worked with his father- CURATING FRAMES FOR EGYPT’S MOST PROMINENT ARTISTS

Reda gained deep knowledge and exposure to the art world. From its inception, Reda has been on the leading edge of giving the best elegant frame curation to paintings, employing his artistic eye to find the perfect match for the artwork whilst dealing with famous artists such as Taheya Halim, Enjy Aflatoun, Hussein Bicar, Abdelwahab Morsi and many more. Senior art critics such as Kamal Aljowaily was a contemporary, Sobhy Sharouny and Ibrahim Abdel Malak In addition to an extensive know-how of organizing exhibitions, handling sales and marketing of the art field. Holding to his original vision to better facilitate relationships between collectors and artists and showcasing the legacy of art pieces, Reda proudly introduces Picasso East Art Gallery; an elite gallery where discerning collectors, artists and buyers find artwork selectively from many famous artists from around the country; including major rich artwork and private collections. The gallery is the home to one of the largest and most historical collections of art in Egypt, where artworks reveal key aspects of rich artistic and valuable cultural history for decades. Reda observes that approaching galleries entails showcasing, collecting and preserving rare and genuine arts heritage of famous painters, and not simply purchasing an art piece.